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Breakfast's On Us

We mentioned a few months back that we'd celebrate our placing for Best Places to Work and now that time has come. Join us in the office this coming Wednesday morning for a catered breakfast as a thank you for making Springbot an awesome place to work! And here are three other things you should know: 1. Google is evolving. What started as top search results many years ago has now become a full-fledged user experience. From maps, to products, to ads, Google has completely changed how search engines interact with users. And now it's changing again. Machine learning will play a crucial role. Google’s Multitask Unified Model (MUM) will help add context to deliver more comprehensive results. Some examples include: Offering “Things to know” boxes about a given search, pointing to different subtopics to explore; Returning subsections of videos that relate to a given search, even if the entire video doesn’t; Showing available inventory at local stores for shopping-related searches. While this new level of granularity could make Google Search even better, there is a catch. ... One way Google is hoping this will happen is through increased usage of Google Lens, its image recognition software that allows users to search for items through their camera. The Hustle 2. If you haven't heard of Ozy Media that's okay. But you should absolutely read about what's going on with the company now. Lies, deceit, impersonations...the story of Ozy Media sounds like it’s straight out of daytime TV. On Sunday, the New York Times released an investigation into Ozy’s sketchy business practices, and the fallout has been postnuclear. ... On a phone call in February between executives at Ozy and Goldman Sachs—which was at the time considering a $40 million investment into the company—Ozy cofounder and COO Samir Rao impersonated a YouTube exec in order to tout Ozy’s success on the platform. Retail Brew 3. A new Twitter is coming. But the same Twitter will also still be there. Twitter for Professionals is the company's next product, focusing on setting up a space for brands and public figures. Soon, businesses and creators will be able to opt into “professional accounts,” giving them additional tools to distinguish their profile, quickly promote content through ads, and capitalize on Twitter’s future e-commerce efforts. Though Twitter has introduced monetization options for popular tweeters, it hasn’t widely introduced different profile types for businesses, which its competitors at Facebook, Instagram and TikTok have already had for a while. TC

Mind Edit Happy first day of Fall! For this week's Mind Edit, how about a cozy fall recipe?! These Apple Cinnamon Rolls with Brown Butter Maple Icing look pretty amazing! If you try them out, drop the pics in #random! Anniversaries Ben Smith (3 years)

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