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Happy Olympic Opening Ceremonies!

While the Olympics have actually already started, the Opening Ceremonies and torch lighting are happening today (maybe as of this reading, depending on when you open this). These Olympics mark the only time, probably, in Bryson DeChambeau's career that people will actually be rooting for him. And here are three more things you should know. 1. A marketplace for NFTs. Remember NFTs? Those really expensive pictures no one can really explain? Well, they're still around and now you can buy them direct from sellers. OpenSea -- a peer-to-peer marketplace to buy and sell digital NFT art -- just raised $100m at a $1.5B valuation (making the startup the 1st official NFT “unicorn,” a private company worth $1B+). Despite the broader crypto sell-off in recent months, OpenSea is still en fuego, posting a record $160m in sales in June. (OpenSea takes a 2.5% cut of all transactions on theplatform.) CEO Devin Finzer claims the growth is due to a shift from digital art to “weird” use cases like gaming, event ticketing, and domain names. The Hustle 2. France is cracking down. As the Delta variant quickly spreads, France is taking measures to stymie the rise in cases by instituting a vaccine requirement. This move, predictably, made a lot of people upset. Surprisingly, though, this move also boosted vaccination rates. Starting yesterday, not being vaccinated for Covid-19 in France is like not drinking your morning coffee: Life will simply be worse without it. Large entertainment and cultural venues, including museums, sports arenas, and movie theaters, will now require proof of vaccination or a negative test for Covid-19. And that’s just the start—being vaccinated will be a requirement to enter other businesses, such as cafes and restaurants, starting in August. Why now? President Emmanuel Macron announced the measures last week in order to revive a slowing vaccination drive and limit the worst impacts of the Delta variant. France’s infection rate has jumped 125% in the last week and a little over 40% of the population is fully vaccinated. Retail Brew 3. Reduce, Reuse, Resale. Madewell is big on transparency and sustainability. Taking the next step in their mission, the brand has teamed up with RaaS giant thredUP to launch their own product resale brand (think Worn Wear from Patagonia). Today, fashion brand Madewell announced the next step within its company-wide sustainability efforts by partnering with Resale-as-a-Service (RaaS) provider thredUP for a new program: Madewell Forever. Madewell Forever is a pilot program that will allow the brand to expand the denim trade-in and recycling program they currently offer. Madewell Forever creates a circular resale program that gives their denim a second life so it stays out of landfills. “This effort builds upon Madewell’s sustainability focus, extending the life of the product by as much as two years,” said Liz Hershfield, SVP and Head of Sustainability J. Crew Group, Madewell’s parent company. Forbes

Mind Edit Has anyone seen Fantastic Fungi on Netflix?! Highly recommended for an eye opening, captivating and enlightening experience. Fantastic Fungi Birthdays LaMia Florence (Jul. 21) Lee Roberts (Jul. 22)

Anniversaries Clayton Finney (6 years) Jonah Reeb (1 year)

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