In recognition of National Nutrition Month, our Employment Brand Team has a lunch planned today with Allison Motter a Registered Dietician at the Shepherd Center. The discussion starts at Noon! Also, next week EBT also has a fun St. Patrick's Day celebration planned. Make sure to RSVP for next Wednesday's whiskey tasting and cocktail class, starting at 5:15 PM! And here are three other things you should know: 1. Google's new ad algorithm. Google is planning to sunset cookies entirely by 2022, and won't make plans to come up with new tracking capabilities. But that doesn't mean the tech giant is figuring out how to keep ads dynamic. Google is betting on a new ad strategy to kill two birds with one algorithm: Federated Learning of Cohorts (FloC). The basic gist: User data can be "hidden" within large groups of like-minded individuals—and still deliver valuable ad insights. It’s a continuation of a privacy-focused form of machine learning the company introduced in 2017. Tech Brew 2. Easy apps for SMBs. Springbot partner Zapier is making it easier for SMBs to create their own iOS store apps with the acquisition of no-code group Makerpad. Not to be confused with “bro code,” no-code is a movement in the software community to create tools that allow non-programmers to do programmer stuff. Instead of “writing code,” regular folk can do software development via graphical user interfaces like drag-and-drop. With a few clicks, Zapier lets you connect and automate functionality between different web apps (e.g., create a Slack channel that buzzes every time @elonmusk tweets). The Hustle 3. Eligibility starts May 1. While Georgia rolled out new eligibility groups for the vaccine, yesterday it was announced that states should aim to have all adults eligible for vaccinations by May 1. USA Today
Know Your Newbies
Please give a warm welcome to Blake Mauldin, Julio Falcon, Paige Morrison and Xori Johnson! Blake, Julio, and Xori are joining our Sales team and Paige is joining the Customer Success team!
Fun Facts! Blake - "This week I met Samuel L Jackson and Deshaun Watson (Quarterback for Houston Texans)!" Julio - "My favorite hobbies are HIIT workouts, mixing house music, and traveling to any and all beaches!" Paige - "I was a kickboxing instructor in college and I got to meet Lady Gaga after a concert when I was younger." Xori - "I've been making music as an artist for 5 years!"
New from Marketing
Mind Edit Looking for a COVID-safe weekend activity this Spring? The Van Gogh Immersive Experience is coming to Atlanta! Van Gogh: The Immersive Experience is a 20,000 square foot light and sound spectacular featuring two-story projections of the artist’s most compelling works. Check it out and buy tickets here. Opening May 19th. Anniversaries Taylor Pershing (3 years)