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We're in the midst of Best Places to Work voting and close to reaching our goal! Check your email for the quick survey and fill it out by July 1. And here are three other things you should know: 1. Prime Day Slump? Amazon announced results from its annual Prime Day and, while it revenue was higher than last year, the day didn't deliver big like many thought it would. It’s likely that Amazon still hauled in record sales during Prime Day, but growth could be slower compared with previous years. Adobe Analytics estimated that total e-commerce sales surpassed $11 billion, representing 6.1% growth from transactions during last year’s mid-October event. According to Digital Commerce 360, Amazon sold $10.4 billion worth of goods on Prime Day last year, up 45.2% from $7.16 billion in 2019. Supply chain issues may have contributed to a more muted Prime Day. Third-party sellers were under added stress this year as they tackled widespread supply chain disruptions, ranging from the global chip shortage to a spike in Covid-19 cases at two of China’s busiest ports. CNBC 2. McDonald's to recognize VIPs. It seems long past due, but McDonald's is finally getting on board with rewarding regular customers by starting a loyalty program. With digital sales exceeding $1.5B, the fast food giant is looking to capitalize on that momentum. Loyalty programs aim to center the customer, personalize their purchases (McDonald’s will email tailored deals and discounts and refer to loyalists by name in the drive thru lane, for example), and retain their digital engagement—and get them to spend more $$$. According to an International Journal of Research in Marketing study, companies that introduce loyalty programs experience an average 7% increase in total sales in the first year, and an 11% increase three years down the line. Retail Brew 3. Keeping your cookies. Last year, Google announced it would be ditching cookies by early 2022. Now that timeline has been pushed back to 2023. Google said the delay would give it more time to get publishers, advertisers and regulators comfortable with the new technologies it is developing to enable targeted ads after cookies are phased out. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” Google said. Google’s decision reflects the challenges tech giants face as they try to address demands for stronger user-privacy protections without rattling the $455 billion online-ad ecosystem or inviting complaints that they are giving themselves special advantages. WSJ

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